OUR WORK

Segafredo Zanetti is a premium Italian coffee brand. AYS developed a strategic marketing plan designed to increase brand awareness and facilitate sampling opportunities and sales in key US markets. To do this, AYS identified, negotiated and activated sponsorships at luxury events and properties. To ensure consistency and that the brand remains fresh, AYS leads quarterly digital content shoots, and manages Segafredo Zanetti’s social media accounts.  

With luxury properties in 17 markets, Sentral is the leading full-building residential hospitality operator in the US. Sentral hired AYS to create refined digital content and to launch and manage Instagram and TikTok accounts for their Philadelphia-based property, The Battery. AYS secured influencers for collaborations, captured drone footage, and created captivating content designed to appeal to The Battery’s target audience of affluent 25-45 year olds. In just a few months, The Battery now has a highly engaged following, receives over 40K monthly impressions and has been featured in leading local media outlets including Philadelphia Magazine and Visit Philly. Most importantly, occupancy is at an all-time high.  

AYS developed an 8-Episode Instagram series starring actor Leon Robinson for VOLKL, a Global Tennis Equipment manufacturer. The series was designed to showcase Volkl’s next gen racquets, apparel and accessories in a sophisticated, entertaining format. AYS managed all content production including story boarding, filming, editing, talent mgmt., wardrobe, and venue scouting. This campaign increased overall users and engagement with over 80,000 impressions and increased views by 329%.