AYS managed and activated a partnership between the Italian National Tourist Board & The San Diego Open.
We take a look a back at our event at the Hyatt Regency in Indian Wells! A beautiful evening filled with world class cuisine and professional tennis players including, Iga Swiatek, Sloane Stephens, Jenson Brooksby and many more! Headlined by Grand Slam Champion Nick Kyrgios & John & Vinny's Restaurant, this night was one that won't soon be forgotten.
The British Virgin Islands Tourist Board needed a new and innovative program to promote the BVI, generate qualified leads and create awareness about it’s annual BVI Food Fete, a month-long local food festival. To achieve this, AYS designed and managed the BVI Culinary Tour. This exciting series took place in key markets across the US and highlighted the sights, sounds and flavors of the BVI. Invited guests included travel agents, tourism journalists and social media influencers.
One of New York’s premiere luxury hotels, the Lotte New York Palace sought to establish itself as a hub during the US Open. AYS created the “Palace Invitational” a one-of-a-kind badminton tournament featuring the biggest names in professional tennis, including Rafael Nadal, Serena Williams, Venus Williams, Alexander Zverev, Nick Kyrgios, and many others. Most importantly, it demonstrates that when the worlds’ leading tennis stars come to New York, they choose the Lotte New York Palace.
When it comes to brand awareness for wine and spirits brands, AYS utilizes a multi-faceted approach. We promote brands by developing a comprehensive strategy that includes social media, public relations, content creation, loyalty programs, sponsorship, industry and bartender educational initiatives, vineyard/distillery tours, tastings, and other customized events and experiences. We help wine and spirits brands connect with new audiences and transform that audience into lifelong customers.