AYS developed an 8 Episode Instagram series for VOLKL, a Global Sport Equipment manufacturer. The series was designed to showcase Volkl’s next generation racquets, German technology, unique apparel and accessories in an exciting, fast-paced format.
AYS managed all content production including story boarding, editing, talent mgmt., wardrobe, and venue scouting. This campaign increased overall users and engagement with over 80,000 impressions and increased views by over 329%.
AYS created and produces the Citi Taste of Tennis. This one-of-a-kind tennis and culinary extravaganza kicks off major tennis tournaments worldwide. Each event features cuisine prepared by award-winning chefs, interactive sponsor experiences, live entertainment and appearances by the world’s top tennis players!
Check out Priceless Table at Worlds, a celebration of the global partnership between Riot Games and Mastercard during #Worlds2022! Riot and Mastercard leaders were joined by celebrity chef JJ Johnson, renowned sommelier Belinda Chang, esports emcees Sjokz, Raz and Laure Valée, cast members from the Paramount+ hit show PLAYERS, pro gamers, cosplayers and more.
As the North American Marketing Agency for the BVI Tourist Board AYS provided a wide array of marketing services. We identified sponsorship opportunities, activated sponsorships, created a BVI-themed culinary tour in key US markets, and managed the BVI Food Fete. The BVI Food Fete, a month-long culinary experience featuring local and celebrity chefs, took place on the islands of Tortola, Jost Van Dyke, Virgin Gorda and Anegada.
On behalf of the Italian National Tourist Board, AYS created a partnership with the San Diego Open. As the Official Tourism Destination of the tournament, the tourist board received a number of benefits, including on-site and digital promotions, online and broadcast exposure on ESPN, VIP hospitality and inclusion in tournament marketing initiatives.
“AYS facilitated our sponsorship at the San Diego Open and managed all aspects of the partnership.
We had an excellent experience and I am pleased to recommend AYS to organizations seeking to capitalize on the tennis market”
PR & Marketing Manager Italia National Tourist Board
AYS created and manages the Palace Invitational featuring Rafael Nadal, Serena Williams, Venus Williams, Coco Gauff, and many other leading tennis influencers. The event generates millions of social media impressions, and has been featured on the Today Show, Wall Street Journal, ESPN, New York Times, Vogue and countless media outlets.