EXPERIENTIAL MARKETING & EVENTS

Unlike traditional or online marketing programs, experiential marketing is a fast and effective way to build brand awareness through face-to-face connections with consumers. Experiential marketing engages all five senses and allows your audience to experience and immerse themselves in your brand. This creates a lasting, positive connection between the brand and the audience. Whether through sponsorships, strategic partnerships, or stand-alone initiatives, AYS will design and implement an experiential marketing platform that gets your brand noticed. 

AYS Sports Marketing created The Taste of Tennis brand to unite and celebrate the worlds of sport and culinary arts. These exciting events kick-off major tennis tournaments around the world. Each experience gives players and chefs a high-profile platform to showcase their talent, while giving fans, sponsors and the media the rare opportunity to engage with them in a festive environment. AYS manages all elements of the Taste of Tennis brand including the events, social media, sponsor sales and activations, website, culinary talent, ticket sales, marketing, public relations and celebrity appearances.