All Things Tennis

Tennis match at Madison Square Garden with a large crowd.

  • With more than three decades of experience across every facet of the global tennis ecosystem, AYS delivers strategic counsel to brands aiming to engage meaningfully with the sport. Our team of seasoned industry experts maintain deep-rooted relationships across all levels of professional tennis—relationships we activate on behalf of you clients to drive measurable business outcomes.

    • Navigate the Tennis Landscape

    • Strategic Player Endorsements & Brand Partnerships

    • Tournament Sponsorship Planning & Activation

    • Curated Tennis Exhibitions & Showcase Events

    • Premium Hospitality & Experiential Programs

    • High-End Tennis Tourism Strategy

    • Integrated Media & Broadcast Partnerships

    • Social Media Strategy & Digital Content Development

  • Taste of Tennis is the world’s premier culinary and tennis experience and one of the most recognized brands in tennis. Established in 2000, these one-of-a-kind events have taken place in key markets worldwide and provide guests with the opportunity to enjoy amazing cuisine prepared by leading chefs while rubbing elbows with the world’s top tennis players. Sponsors can showcase their brand to affluent tennis fans, foodies and media, while capitalizing on our fully produced digital content and first-class hospitality experiences! Visit Tasteoftennis.com

    Licensing Opportunities

    Taste of Tennis also offers tournaments, exhibitions, hotels and restaurants a proven platform to capitalize on the excitement of professional tennis, showcase their culinary program and drive revenue. Learn More!

  • AYS produces tennis-themed hospitality events, retreats, clinics, exhibitions and travel experiences. These events offer attendees the once-in-a-lifetime opportunity to meet and play tennis with the world’s top tennis stars. We also work with luxury resorts to put the spotlight on their tennis programs and align their property with world-class tennis.

  • AYS provides Player Services for tennis tournaments, exhibitions and special events. We provide personalized services for players leading up to, during, and after the event, and ensure they have a seamless experience. We act as the main point of contact between players and organizers. As your Player Services professionals, our team handles the following:

    • Player Management

    • Credentialing & Registration Procedures

    • Event Logistics & Scheduling

    • On-site Coordination & Support

    • Travel Services

    • Troubleshooting