AYS created and produces the CITI Taste of Tennis, the World’s Premier Food & Tennis Experience. Since 2000, Taste of Tennis has wowed audiences around the globe with exciting live entertainment, interactive sponsor activations, a celebrity-filled red carpet, and cuisine prepared by renown chefs and “served” by tennis’ biggest stars. Citi Taste of Tennis is among the most recognized and respected “off the court” events on the tennis circuit and offers partners a proven marketing, public relations and hospitality platform.
The British Virgin Islands Tourist Board needed a new and innovative program to promote the BVI, generate qualified leads and create awareness about it’s annual BVI Food Fete, a month-long local food festival. To achieve this, AYS designed and managed the BVI Culinary Tour. This exciting series took place in key markets across the US and highlighted the sights, sounds and flavors of the BVI. Invited guests included travel agents, tourism journalists and social media influencers. Each event featured authentic music, mouth-watering cuisine prepared by a leading BVI chef, digital content designed exclusively for the Tour, trip giveaways and more!
One of New York’s premier luxury hotels, the Lotte New York Palace sought to establish itself as a hub of excitement during the US Open Tennis Championships. AYS created the “Palace Invitational” a one-of-a-kind badminton tournament featuring the biggest names in professional tennis, including Rafael Nadal, Serena Williams, Venus Williams, Alexander Zverev, Daniil Medvedev, Nick Kyrgios, and many others. Each year the event receives global media coverage. Most importantly, it demonstrates that when the worlds’ leading tennis stars come to New York, they choose the Lotte New York Palace.
When it comes to creating brand awareness for wine and spirits brands, AYS utilizes a multi-faceted approach. We promote brands by developing a comprehensive strategy that includes social media, public relations, content creation, loyalty programs, sponsorship, industry and bartender educational initiatives, vineyard/distillery tours, tastings, and other customized events and experiences. We help wine and spirits brands connect with new audiences and transform that audience into lifelong customers.